RADIUS-Omnichannel Interaction System

Dhofar Insurance with RADIUS - Transforming Customer Experience

Dhofar Insurance integrated the RADIUS customer experience platform with its existing CRM system, and streamlined customer interactions. This enhancement elevated service quality, delivering exceptional experiences to thousands of clients across the region.

boost In customer satisfaction

0 %

Reduced Operating Cost Through automation & efficiency

0 %

Improved Campaign Effectiveness With targeted outreach

0 %

Accurate Insights via advanced reporting tool

Scalable Platform Ready for Future Growth

About Customer

Customer : Dhofar Insurance Company

Industry : Insurance

Contact Center : 20+

Location : Oman

Challenges

Manual Dialing and Limited Automation
Isolated Systems
Campaign Inefficiency
Limited capability for automated customer outreach

Key Features

Blaster Dialer
Advanced Language Based IVR
CRM Integration & Screenpop
Queue Management
Overflow Handling
“RADIUS has completely transformed how we work. Our team can now focus more on helping our customers rather than juggling systems, and the difference is clear in how much smoother and more personalized our interactions have become. It’s not just about making things faster—it’s about genuinely improving the experience for our customers and our team.”
Dhofar Insurance, established in Oman, is a leading provider of comprehensive insurance solutions. Known for its commitment to delivering exceptional service the company operates across diverse sectors, including health, life, motor, and general insurance. As a customer-centric organization, they identified the need to enhance their customer service infrastructure to maintain their competitive edge in the market.

The Oppurtunity

Prior to implementing RADIUS, Dhofar Insurance operated with disconnected CRM and Communication systems that required significant manual intervention. Agents relied on a basic manual dialing system, which made customer outreach inefficient and marketing campaigns less effective. The lack of integration meant no unified customer view, making it difficult to provide personalized service. Additionally, without an automated multilingual support system, handling their diverse customer base was challenging. These limitations impacted both operational efficiency and customer satisfaction, prompting the need for a comprehensive solution.

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The Strategy

Dhofar Insurance adopted RADIUS that transformed the company’s customer engagement processes. The foundation was laid with connecting the CRM and communication system. This brings advanced call control functionalities directly into the CRM interface as well as screen pop, click-to-dial, eliminating the need for agents to switch between multiple systems. The upgrade to RADIUS-OIS added blaster dialing capabilities and a bilingual IVR system supporting both Arabic and English, enabling automated customer interactions and bill payments. The implementation included an intelligent queue management for VIP prioritization, alongside robust reporting and quality assurance tools for performance monitoring and campaign tracking.

The Outcome

The transformation generated measurable business benefits for Dhofar Insurance. Operating costs decreased due to improved agent efficiency and process automation, while customer satisfaction scores rose by 45%. Marketing campaign effectiveness improved. The new reporting and quality assurance tools provided deeper operational insights, enabling data-driven decisions and proactive service improvements. Additionally, the scalable nature of the RADIUS platform positioned the company strongly for future growth, ensuring sustained service excellence as their customer base expands “the scalable architecture of the RADIUS platform”

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